I’ve had small business owners complain to me more than once that they don’t know where to start online. Should they start a Facebook Page? Should they buy Google ads? How about Facebook ads? How about marketing through Instagram? Phew. It’s no wonder they’re confused. But what if you can start reaching out to your potential customers online without spending a cent?
It’s pretty simple. Here’s how:
1) Google a word or subject. Like “indian food”.
2) Under “More” in Google search bar, select “Discussions”.
3) Under “Search tools” select “Past 24 hours”.
DONE! Now you have a list of places online where people are talking about indian food ACTIVELY. You can also limit to local searches by choosing your country under ‘The Web’.
Now what? Jump into those discussions and help them out if they have questions. Don’t be all salesy and jump in just to pimp your products and services. Help them out like you would help a friend. If you think your product or service will help them, happily recommend it. If not, don’t be afraid to recommend a competitor. Trust me. They’ll remember you for it.