I attended Charles Ngo’s free seminar the Super Affiliate Blueprint at the Amara Hotel last Saturday. To be completely honest, I had no idea who he was. Johnny told me to check it out since I was in Singapore and I usually try to do what he says without question, so I did.
Apparently, there’s a whole other world of affiliate marketing out there that I’ve been completely oblivious to all these years. This is a world where you’re persuaded to download apps to your phone, install browser add-ons or visit pages you otherwise wouldn’t bother checking out. Every action you take online makes someone else money.
I come from a world where affiliate marketing is far more benign: you recommend products and services that you actually love and use every day to your audience and they – because they trust you – buy these products and services through your affiliate links, so you can make some money. Simple. Pat Flynn of Smart Passive Income makes tens of thousands this way every month and Johnny even has a course on this, called Earnest Affiliate.
So imagine my shock and horror when I turned up at the seminar and felt like I’d stumbled into a secret society meeting. We were told to stand up and applaud as Charles Ngo strutted in proudly to loud, thumping music and proceeded to jump onto the stage like a wild animal. I was already having second thoughts about being there. I couldn’t believe Johnny’d put me up to this. But something about Charles made me stay. I guess it was the ever-so-slight hint of nervousness I caught in his voice. Maybe he was a real dude after all.
He introduced himself and talked about his beginnings and then, launched into the good stuff. Admittedly, most of it went right over my head. But damn, was I intrigued! I loved the sound of it – the psychology, the constant testing and refining. It’s the closest I can ever get to being a scientist.
I went home and started reading about affiliate marketing the way the big boys do it. I spent hours on Charles Ngo’s blog and then, I stumbled upon an interview my friend Navid had done with him last year. It was a really great interview and in it, Charles is much more subdued and comes off sounding like just a regular, really smart dude. Check it out and make sure you watch the whole thing. It’s a treat.
There are a ton of gems in there but I’ve complied a short list of my favorite takeaways from the interview.
1) “I will do this for the rest of my life till I get it”
How can you argue with that? Charles was determined to figure out affiliate marketing because he had no other options and he was prepared to spend the rest of his life doing it. More often than not, wantrepreneurs tend to make the mistake of chasing after the next shiny object instead of hunkering down and getting the work done. I’ve been guilty of this as well. I’ll remember this line the next time I find my mind wandering.
2) “Guys that read a lot tend to be more successful”
Reading a book is like getting years’ worth of someone’s wisdom and knowledge on any given topic for $15 or less. When framed that way, it’s a no-brainer. I read and listen to books fairly often but I should definitely do it more.
3) “MASTER something but try and get good at everything else”
Charles has obviously mastered affiliate marketing but he’s also gotten good at a bunch of other things like networking, managing a business, etc. over the years and that’s what’s catapulted his success. There could be others out there who are actually better at affiliate marketing but Charles credits his success to having these other skills too. There’s a lot of truth in that. Think of it this way: it’s what separated Thomas Edison from Nikola Tesla.
4) “Make small improvements every single day”
Charles introduces the concept of Kaizen where the point is not to have lofty goals but to simply make small improvements in every aspect of your life or business every single day. Baby steps. I’m not unfamiliar with the idea (hey, I read Lifehacker) but hearing about it from an entrepreneur who actually practices it kinda makes it real and awesome.
5) Done is better than perfect
I’m embarrassed to admit this but I’ve created and abandoned this blog far more many times than I’d like to admit. I’d set up the site and work on the design and not even write a single post before finally abandoning it. This time however, I’ve written three posts without even having written an About page. Of course I should get down to it ASAP but for all intents and purposes, this blog is up. Booyah!
Charles is a ferocious reader and when Navid asked him for a book recommendation, Charles gave a whole list. I’ve read a few of them but there are some new ones I haven’t heard of. If you’re looking for a new book to read, definitely look through this list!
How to Fail at Almost Everything and Still Win Big – Scott Adams
Meditations – Marcus Aurelius
The Boron Letters – Gary Halbert
Think and Grow Rich – Napolean Hill
Getting Results the Agile Way – J.D. Meier
The Millionaire Fast Lane – MJ DeMarco
Mastery – Robert Greene
The Art of Learning – Josh Waitzkin
The Talent Code – Daniel Coyle
I really like this guy. He’s a hardworking dude with humble beginnings and I think he’s a great teacher. Though I’m not too crazy about the kind of affiliate marketing he does, I must say I definitely see the appeal. I’m focused right now on getting my dropshipping store up and running but once that’s on auto-pilot, I might give affiliate marketing a second look. If you’re already doing all this stuff and are looking to get serious, check out his course, Affcelerator (not an affiliate link) See what I did there? Grin.